Roku hires Stitch Fix’s Dan Jedda as finance chief By Reuters


© Reuters. FILE PHOTO A video sign displays the logo for Roku Inc, a Fox-backed video streaming firm, in Times Square after the company’s IPO at the Nasdaq Market in New York, U.S., September 28, 2017. REUTERS/Brendan McDermid/File Photo

(Corrects spelling of outgoing CFO in paragraph 2 after company clarifies)

(Reuters) – Streaming service Roku (NASDAQ:) Inc said on Wednesday it has hired former finance chief of personalized styling service company Stitch Fix (NASDAQ:) Inc Dan Jedda as its chief financial officer.

Jedda, who has spent 15 years in leadership roles at Amazon.com Inc (NASDAQ:), will start in his new role on May 1 and will succeed Steve Louden.

Roku had in its latest earnings report said it will cut costs while forecasting better-than-expected quarterly revenue on higher ad spends on the platform.

Jedda’s departure from Stitch Fix, which was announced by the company on Tuesday, comes months after the exit of its chief executive amid workforce cuts.

Stitch Fix also missed estimates for its second-quarter results and lowered its full-year revenue forecast, signaling waning interest for its curated apparel boxes.

(This story has been officially corrected to fix the spelling of the outgoing CFO in paragraph 2)

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